About WHOSTHAT - a brand of breakthrough


WHOSTHAT is a fashion brand of breakthrough, It contains collections of ladies fashion, scarves and accessories. We believe fashion is not only about trend. It inspires the world with new vision.

We see fashion as  an unique mix of crafts from the past, through the process of rework and breakthrough in the present, that forms the traditions of the future
We aim to create timeless aesthetics with uncompromising quality, unusual materials, and workmanship for our customers. Rework craft and art into fashion and accessories; to embrace the beauty of nature, and the prestige of handcrafts.

Meiyi Cheung,  the brand’s founder and designer, were awarded Fashion Designer of the year 2014 by IDA. Her fine art pieces  were exhibited in the Hong Kong Heritage Museum and the Museum of Contemporary Art, Taipei. Currently, total five of her handmade fashion pieces are permanently collected by the Hong Kong Heritage Museum.